MARKETING PRIVACY SPECIALIST is the first course to prepare the skills of Privacy Specialists with specialisation in the Marketing area. A qualified training course that subsequently allows access to Skills Certification [ UNI 11697 - scheme SK33-rev01 ].
Perchè un Master in PRIVACY con specializzazione MARKETING?
The European Regulation has demanded and continues to demand that companies think about and create appropriate measures to collect, process and store individual data in a way that never violates the rights of data subjects.
Marketing through its communication, proposal and customer care activities is certainly one of the corporate functions that generates and manages the most personal data. Is it still possible not to know in detail the procedures and tools used in Marketing? Can one really make a business impact assessment without knowing the organisation of marketing activities in detail?
Il Master con certificazione GDPR per il Marketing porta i partecipanti a conoscere in dettaglio i meccanismi che portano alla generazione di nuovi contatti commerciali, alla valutazione corretta degli strumenti e alle implicazioni del trattamento (profilazione) e conservazione dei dati.
Create professionalism in the company capable of comprehensively assessing the impact of marketing activities depending on the type of customer relationship, the supplier network and of course the type of data processed.
- Marketing Managers
- DPO
- Legal
- IT Manager
- Data Controllers
Durata: 24-40 ore, a seconda del livello di dettaglio e delle competenze pregresse.
Modalità di erogazione:
- Lezioni frontali (in presenza o online).
- Materiali didattici e sessioni di autoapprendimento.
- Prove pratiche e laboratori.
- Test di valutazione intermedi e finali.
Dario Pulli (Avvocato): “La mia partecipazione al corso è stata certamente un’esperienza molto positiva per gli argomenti trattati, per i relatori e per i partecipanti. Ottimo il materiale didattico utile per avere tutte le informazioni metodologiche per ben operare nel settore. Un plauso particolare alla chiarezza espositiva ed alla professionalità dei relatori, senza sicuramente tralasciare il personale di segreteria sempre pronto a soddisfare ogni necessità del corsista. Sicuramente un corso da consigliare”.
Michela Vezzoli (Temporary Manager): “Un corso che ogni marketer dovrebbe frequentare per saper gestire e tutelare i dati aziendali e acquisirne nuovi”
IL CORSO VIENE EROGATO IN PRESENZA O ON LINE
GDPR: il regolamento europeo in materia di protezione dei dati personali
- General Provisions
- Fundamentals of lawfulness of treatment
- Information and access to personal data
- Rights of the data subject:
- rectification and cancellation
- opposition and automated decision-making concerning natural persons
- limitation of processing
- Data controller, data processor, 'processor'.
- Records of treatment activities
- Risk-based approach to processing and accountability measures of controllers and managers:
- security of processing
- data breach
- data protection impact assessment and prior consultation
- data protection officer
- codes of conduct and certification
- International Data Transfers
Marketing introduction to the value of personal data
- The economy of data
- Marketing and business ethics
- Data availability, technological possibilities and lawful use of data
- Personal Identity and Digital Identity
- Buyer's Journey and Value Creation. Call to Action and Consent
- Principles of profiling, marketing automation, privacy by design
Online marketing rules for data protection and use according to GDPR
- Buyer's Journey and Content Creation. Call to Action and Consent
- Application of Profiling
- Paid advertising campaigns (AdWords, Social, etc.)
- Marketing Automation
- E-Mail Marketing Automation
Offline marketing rules for data protection and use according to GDPR
- Fairs, Presentation Events
- Telemarketing
- Sharing contacts with partners and suppliers
Evaluation of marketing tools
- Essential requirements and parameters to be assessed
- Website: Content Management System, Hosting, Back Up and Private Areas
- E-Commerce Site: Specific Issues
- Online Cookies and Tracking
- CRM and Marketing Automation Systems
- E-Mail Marketing
- Reporting systems and marketing and sales information sharing
- Evaluation of outsourced services
Decisions based solely on automated processing
- “Decisione basata unicamente sul trattamento automatizzato”
- Effetti “GIURIDICI” o “IN MODO ANALOGO SIGNIFICATIVI”
- Exceptions to the ban
- Execution of a contract
- Authorised by Union or Member State law
- Explicit consent
- Special categories of personal data
- Rights of the data subject
- Right to be informed
- Right of Access
- Establishing adequate guarantees
Minors and profiling
Measures of the Privacy Guarantor
Tests and case studies
- Cognitive test based on the optimal scheme of skills Privacy
- Open-ended case study
