Marketing and processing of non-customer and customer data

• The Basics of Privacy for Marketing and its Periodic Review
  • Updates, Opinions, Sanctions on GDPR and Marketing
  • The legal bases of data processing for marketing purposes - explicit consent and boundaries for the legitimate interest of the entrepreneur
  • Writing and updating the Privacy Policy. Templates and checklists to manage updating
  • The Register of Marketing Processes - accountability and impact assessment.
• The value of data, profiling operations
  • Marketing introduction to the value of personal data
    • The economy of data
    • Data availability, technological possibilities and lawful use of data
    • Personal Identity and Digital Identity
    • How to manage data along the stages of the purchasing path.
    • Privacy by Design applied to profiling activities. Tools and impact assessment
  • Circulation of information: with whom and how to share data.
  • Transfer of data outside the EU
  • Analysis of the actors involved in data processing? Roles and responsibilities, with particular focus on External Managers and Data Processors
• Impact evaluation of marketing tools (online)
  • Website: publishing engine, analytics, cookies, plugins and widgets
  • E-commerce
  • E-mail Marketing and Marketing Automation: Application of Profiling (I)
  • Social Media
• Impact assessment of marketing tools (online and offline)
  • Webinars and Web meetings
  • Telemarketing
  • Online Advertising Application of Profiling (II)
  • Trade fairs and events

Once purchased the course you will receive the link to access the LIVE SESSION.

During the session live you can do the questions to the teacher via chat.