Digital Marketing Transformation for Industry and Business To Business
Marketing becomes the guide and leader of the digital transformation in the company for sale in the market business to business.
As it must evolve marketing to convey the value and opportunities that companies can create through the use of Internet of Things, Augmented Reality, Virtual Reality and Artificial Intelligence applications?
How Data Analytics can be applied to find the data really useful to take decisions more aware and confident?
What techniques of content marketing e storytelling can be used by Marketing to build better customer experiences and engagement?
In an increasingly connected and digital world, marketing can be the key resource for positioning and promoting innovation which the company realises through IOT, Digital Transformation and Business Agility.
- promote company innovation
- learning content marketing and storytelling techniques
- Data Analytics applications
- Marketing Managers and Marketing Accounts of companies
- Company Owners
- Sales Account
- Live online with the possibility to ask questions during the exercises.
- Materials shared in the course
- Models and tools for working concretely on content creation
- Course Registration
- Certificate of attendance with a grade on the self-assessment test
Lecturer: Donatella Ardemagni
Programme - 4 lessons of 1.5 hours each
Module 1:
- Digital Transformation and Marketing: the new corporate organisation key value for storytelling and promotion
Module 2:
- Marketing with Artificial Intelligence, Machine Learning, Augmented Reality: improving data management and content creation
Module 3:
- Leveraging Marketing Automation Systems to Ensure Customer Centricity
Module 4:
- Content Marketing, Storytelling, SEO Positioning and Online Advertising Campaigns
Full course price: € 225.00 + VAT 22%
Buy the "B2B Marketing" course together with the "Inbound Marketing”
Price PACKAGE 12 hours: € 420.00 + VAT 22%
For more information
Call us on the number: 3484161819 Write to us at: iter@iterdigital.it Use the contact form
Once purchased the course you will receive the link to the lessons that you can follow whenever you want.
Do you want a customised programme? Tell us your needs: iter@iterdigital.it
