Marketing and processing of non-customer and customer data

Introduction

Insights into Marketing and Processing of non-customer and customer data.

The critical issues of processing explicitly and indirectly collected information on customers and non-customers. Privacy by Design, Accountability and Impact Assessment to know how to choose the right tools and how to control marketing processes

Recipients

  • Marketing Managers and Marketing Accounts of companies
  • Company Owners
  • Sales Account

Location

THE COURSE IS DELIVERED IN LIVE ONLINE MODE

Lecturer: Donatella Ardemagni
Programma: 8 ore (da suddividere in base al tipo di erogazione: corsi in presenza con sessioni frontali oppure formazione online live, in modalità sincrona)
Date e orario da concordare

  • The Basics of Privacy for Marketing and its Periodic Review
    • Updates, Opinions, Sanctions on GDPR and Marketing
    • The legal bases of data processing for marketing purposes - explicit consent and boundaries for the legitimate interest of the entrepreneur
    • Writing and updating the Privacy Policy. Templates and checklists to manage updating
    • The Register of Marketing Processes - accountability and impact assessment.
  • The value of data, profiling operations
    • Marketing introduction to the value of personal data
      • The economy of data
      • Data availability, technological possibilities and lawful use of data
      • Personal Identity and Digital Identity
      • How to manage data along the stages of the purchasing path.
      • Privacy by Design applied to profiling activities. Tools and impact assessment
    • Circulation of information: with whom and how to share data.
    • Transfer of data outside the EU
    • Analysis of the actors involved in data processing? Roles and responsibilities, with particular focus on External Managers and Data Processors
  • Impact evaluation of marketing tools (online)
    • Website: publishing engine, analytics, cookies, plugins and widgets
    • E-commerce
    • E-mail Marketing and Marketing Automation: Application of Profiling (I)
    • Social Media
  • Impact assessment of marketing tools (online and offline)
    • Webinars and Web meetings
    • Telemarketing
    • Online Advertising Application of Profiling (II)
    • Trade fairs and events

Prezzo corso individuale : € 300,00 + iva 22%

Prezzo corso per gruppo aziendale: chiedi informazioni


For more information

Call us on the number: 3484161819     Write to us at: it**@it*********.it     Use the contact form

On 20 May 2004   /    

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Disclaimer

All the contents of this site are protected by current national and international regulations on the protection of Intellectual and Industrial Property. By the term "site", ITER srl, P. I. 09306810962, intends to refer to every technical, graphic and IT element of the site, including, by way of example but not limited to, the software that enables its operation and the relative codes, the contents >> more...

Company data

Registered office:
Piazzetta Guastalla, 11 - 20122 Milan (MI) Fiscal Code/VAT Code: 09306810962
Capital stock: € 10,000 i.v.
CCIAA: MI-2082738
PEC: it**@pe*******.it
ITER is a trade mark patent registered in 1989

Contact

Administrative and operational headquarters:
Alley of Heat, 36
21047 Saronno (VA)
Phone: +39 02 099 98 91
Fax: +39 02 2953 2355


Email: it**@it*********.it