Marketing Privacy - 16 hours, is the first qualified training and skills preparation course with specialisation in the Marketing area.
The European Regulation has demanded and continues to demand that companies think about and create appropriate measures to collect, process and store individual data in a way that never violates the rights of data subjects.
Marketing through its communication, proposal and customer care activities is certainly one of the corporate functions that generates and manages the most personal data. Is it still possible not to know in detail the procedures and tools used in Marketing? Can one really make a business impact assessment without knowing the organisation of marketing activities in detail?
The course takes participants through a detailed understanding of the mechanisms leading to the generation of new business contacts, the correct evaluation of tools and the implications of data processing (profiling) and storage.
Create professionalism in the company capable of comprehensively assessing the impact of marketing activities depending on the type of customer relationship, the supplier network and of course the type of data processed.
- Marketing Managers
- DPO
- Legal
- IT Manager
- Data Controllers
THE COURSE IS DELIVERED IN LIVE ONLINE MODE
Lecturers: Donatella Ardemagni e Angelo Modica
Programme - 4 modules of 4 hours each
Dates in definition - ask for information
Marketing introduction to the value of personal data
- The economy of data
- Marketing and business ethics
- Data availability, technological possibilities and lawful use of data
- Personal Identity and Digital Identity
- Buyer's Journey and Value Creation. Call to Action and Consent
- Principles of profiling, marketing automation, privacy by design
Online marketing rules for data protection and use according to GDPR
- Buyer's Journey and Content Creation. Call to Action and Consent
- Application of Profiling
- Paid advertising campaigns (AdWords, Social, etc.)
- Marketing Automation
- E-Mail Marketing Automation
Offline marketing rules for data protection and use according to GDPR
- Fairs, Presentation Events
- Telemarketing
- Sharing contacts with partners and suppliers
Evaluation of marketing tools
- Essential requirements and parameters to be assessed
- Website: Content Management System, Hosting, Back Up and Private Areas
- E-Commerce Site: Specific Issues
- Online Cookies and Tracking
- CRM and Marketing Automation Systems
- E-Mail Marketing
- Reporting systems and marketing and sales information sharing
- Evaluation of outsourced services
Decisions based solely on automated processing
- 'Decision based solely on automated processing'
- JUDICIAL" or "ANALYTICALLY SIGNIFICANT" effects
- Exceptions to the ban
- Execution of a contract
- Authorised by Union or Member State law
- Explicit consent
- Special categories of personal data
- Rights of the data subject
- Right to be informed
- Right of Access
- Establishing adequate guarantees
Minors and profiling
Measures of the Privacy Guarantor
Tests and case studies
- Cognitive test based on the optimal scheme of skills Privacy
- Open-ended case study
For more information
Call us on the number: 3484161819 Write to us at: it**@it*********.it Use the contact form
Once purchased the course you will receive the link to access the LIVE SESSION.
During the session live you can do the questions to the teacher via chat.
